The American designer soon infused the brand with a fresh sensuality and bold style.įord's potent vision of sexed-up femininity spanned everything from shirts to shoes to other accessories at Gucci - he reimagined the house's iconic double-ring-and-bar Horsebit hardware, a reference to the brand’s equestrian history, as a seductive low-slung belt, worn by Madonna when accepting an MTV video music award in 1995. After creative director Dawn Mello left in 1994, following a Bahrain-based investment group becoming Gucci’s majority shareholder, Ford was named creative director. No one understands sex appeal quite like Tom Ford, who joined Gucci as a womens-wear designer in 1990.Īt the time, the internationally renowned Italian label was better known for leather goods than luxury fashion.
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